What does fashion mean to you? Is it about staying updated with what’s on your social media feed or is it about being comfortable?
Fashion can mean different things to different people since everyone desires to wear what they can relate to. In this article, we wish to talk about Aloka D’souza, a Bangalore-based fashion designer who has a slightly different approach to fashion, in a rather conscious manner.
Aloka D’souza pursued her education in fashion designing from Mount Carmel College thereby treading her own path in fashion. From sketching designs on her little dining table to having her own studio called Aloka’s Fashion Studio, her venture has been running successfully for 6 years now. “As far back as I can remember, I knew I was always very particular about general aesthetics. I would draw the figure of a woman, and sketch over it when I was as young as 7. These sketches could be found at the back of every school book of mine. At the age of 13, I had decided that Fashion Design would be my number one choice of profession”, she says.
From designing wedding gowns to dance costumes, Aloka has designed a wide array of clothes over the years. When asked about her take on fashion as a personal sentiment, she told us that there is no such thing as right or wrong fashion. “I believe everybody has a very unique identity that they must be able to express, the way they find it best and once they develop that understanding, they will eventually know what works just right for them.”
Our conversations with Aloka got intriguing when we realized that this young designer spends her time exploring other fields as well. She’s an athlete and also devotes her time crafting natural soaps when she’s taken a break from making people look pretty with her stunning creations. The designer often spends her time in the green trails of the countryside thereby doing something that she loves doing the most.
Aloka has been a fashion designer consciously designing clothes for people without being encapsulated with the glamorous side of the field. A huge adherent of minimalism, Aloka believes that the world’s natural resources are diminishing and fast fashion is not making it better. “I enjoy giving my clients options to wear a garment with multiple combinations, keeping it minimal in design with maximum utility. We also focus on the best possible quality of fabric, a great fit and finish, to ensure that the person uses any garment for a long time to come.”
Designers like Aloka empower us to believe in contributing consciously to the environment we live in. With a motto to make everyone look beautiful, the underlying truth here is to make people feel comfortable and confident and help aspiring designers be mindful about their creations.
Aloka is now on One Page Spotlight and if you’d like to see some of her work or just start a conversation with her, follow her here.
